Welcome to our Wednesday edition, today we bring you some news which was announced on Monday 25 October, by Club La Costa. In their press release and letter to CLC World members, it was announced that Club La Costa had entered into a “strategic partnership” with Wyndham Hotels & Resorts, or to put it correctly Wyndham Destinations. This is not the first time this year that Wyndham has been in the news, back in January, Wyndham Destinations Inc. purchased the publication Travel + Leisure from Meredith Corporation for $100 million. See the link to The Wall Street Journal.
Now it is announced Wyndham is rebranding 12 Club La Costa properties in Spain, Turkey, Scotland, England and the Austrian Alps. The full list below is from the CLC World website, link to their full announcement below.
Wyndham Trenython Manor Cornwall is set in a mansion house with 24 acres of stunning countryside overlooking St Austell Bay on England’s Cornish Riviera. This Manor house hotel features upscale one and two bedroom lodges in its grounds and is located close to some of the UK’s most renowned attractions like the Eden Project and Lost Gardens of Heligan. The elegant manor house is rich in English heritage with grounds offering croquet, archery, a woodland play area and wildlife watching hides. The property will offer 27 guest rooms, 32 lodges, a bar, terrace and restaurant with spectacular views of Cornwall’s coastline. It will also feature a spa with aromatherapy treatments, a leisure centre with fitness suites, as well as 12m heated indoor swimming pool, sauna and steam room.
Wyndham Duchally Country Estate will be located in an 1838 estate amongst 27 acres in beautiful Perthshire near to Gleneagles. The boutique hotel and its 55 two and three bedroom lodges is close to the famous Ochil Hills and offers beautiful mountain bike tours, making it an ideal base for a holiday in Scotland. Recognised by VisitScotland for the quality of its exquisite cuisine, the resort’s Monteaths Restaurant specialises in local produce and features a whisky bar and its own craft gin distillery. The hotel will also boast a wellness centre with a heated indoor swimming pool, jacuzzi, steam room, sauna and a kids swimming pool.
The collocated* Wyndham Grand Residences Costa del Sol Mijas, Ramada Residences by Wyndham Costa del Sol Fuengirola, Ramada Hotels & Suites by Wyndham Costa del Sol Fuengirola and Wyndham Residences Costa del Sol Mijas are set in a sub-tropical gardens with more than 20 swimming pools and facilities, including on-site restaurants, a fitness centre as well as multiple kids clubs. They will offer a range of studio, one, two and three bedroom apartments, covering standard, premier, premier plus and sublime signature style apartments and villas to suit different travellers visiting the Costa del Sol.
Marbella old town is close in proximity with cobbled streets and stunning plazas packed with shops and art galleries. Malaga International Airport can also be reached in a 20-minute drive.
Wyndham Grand Residences Costa del Sol Mijas will offer guests 93 beautifully designed one, two and three bedroom apartments with stylish interiors and open-plan living areas to create a haven of comfort and relaxation, some of the apartments feature plunge pools or hot tubs on their terraces.
Wyndham Residences Costa del Sol Mijas will feature 135 upscale studio, one, two and three bedroom apartments nestled on a hillside with sea views, a large sundeck and private gardens, some of the apartments feature hot tubs on their terraces.
For mid-scale accommodation options, Ramada Residences by Wyndham Costa del Sol Fuengirola will offer 242 studio, one, two and three bedroom apartments and villas with sea views, outdoor swimming pools, as well as a tennis court, kids club and playground. Ramada Hotels & Suites by Wyndham Costa del Sol Fuengirola will offer 126 studio, one-bedroom and two-bedroom suites with sea views and a host of amenities.
*Definition of collocate
: to set or arrange in a place or position
especially : to set side by side
: to occur in conjunction with something
The collocated Wyndham Residences Tenerife Costa Adeje (89 one, two and three bedroom apartments) and Ramada Residences by Wyndham Tenerife Costa Adeje (181 studio, one, two and three bedroom apartments) are nestled on a hillside on Tenerife’s southern coast.
The resorts offer rooms with a modern design and unparalleled views of the Atlantic Ocean and the popular seaside town of Playa de Las Americas. The resorts offer on-site dining with local recipes and more cuisines, along with two swimming pools both for adult and children to enjoy. Tenerife offers superb local night life including a casino, as well as a beach packed with a variety of water sports and local attraction, Siam Park is just a short stroll away.
Wyndham Residences Tenerife Golf del Sur is an ideal getaway for families with its palm-lined pool, tropical gardens and array of restaurants and activities. With 106 upscale studio, one, two and three bedroom apartments and villas in the green oasis of the Golf del Sur, guests at this family-friendly resort in Tenerife can choose to relax around the pool, soak up the sunshine or take a dip in the ocean waters. Also, the resort is strategically positioned close to the airport, making it convenient and easily accessible for travellers.
Ramada Residences by Wyndham Saalfelden is an ideal base for a traditional winter skiing holiday, with cosy interiors and a picturesque location. The 37 studio, one and two bedroom property is situated near many world-renowned ski resorts, perfect for travellers looking to explore the Austrian Alps. For those looking to visit in summer, the resort will offer a range of exciting outdoor activities such as biking, hiking, fishing and canoeing.
Wyndham Residences Kusadasi Golf & Spa is set in a beautiful parkland location by the Aegean Sea. The resort offers 410 one, two and three bedroom modern apartments and villas including many leisure facilities, such as a championship 18-hole golf course with club house, a plethora of dining options, spa and pools.
Perched on a hillside, the range of accommodation provides guests with views of its beautiful surroundings and easy access to the resort’s activities. Nearby Kusadasi town boasts charming shops and restaurants where travellers can explore, dine and enjoy a lively atmosphere.
Ramada Residences by Wyndham Milas Bozbük is a beachfront spa resort that overlooks the turquoise waters of the Aegean Sea. Its backdrop is set amongst olive groves and pine-clad mountains. Its 67 two-bedroom apartments are the perfect set up for relaxation, each complete with a balcony and views over Bozbuk Bay.
The resort is family-friendly, with a supervised kids club. Fresh local food is served at the resort’s on-site restaurants and a vibrant dining scene can also be experienced in the nearby harbour town of Akbuk.
A rather impressive array of destinations and resorts for the US traveller, who we assume this is primarily aimed at. No doubt it also increases the “sales agents” portfolio at the Wyndham “updates” members have to attend. But what about CLC World members?
According to the letter sent to CLC World members nothing is changing in regards to their “membership, usage and conditions”, but they will however see “significant investment in the coming years”. It continues with the maintaining of the “prestigious standards” of this “global brand”, I take it they mean Wyndham?
The spin goes on with the “rollout of cutting-edge technology with new functionality being brought in”, whatever that means, all this to “enhance your holiday experience”.
There is also to be “significant expansion”, with, they hope, an announcement of a new acquisition which they claim will bring UK members more “staycation” options that complement their partnership with DeVere.
There are other announcements in the letter but from our reading of it, well, let us just say it is another example of “timeshare smoke and mirrors”.
It is trying to sell something which is not stated, the actual reasons behind this “partnership” are not apparent, nothing in timeshare is as it appears, it is very adept at marketing and this is what is going on. The question is at whose expense?
We know in Europe the sales of timeshare have all but collapsed, the major operators have all closed their sales decks, and this is not just because of the pandemic, it was happening well before. Club La Costa themselves have closed all their sales operations and have placed the sales companies into liquidation.
Could this “REBRANDING” of CLC to the Wyndham brand be the start of a new sales effort in Europe, not just marketing the European resorts to our US cousins, but attempting to attract the European consumer as well?
Will CLC members be obliged to attend “presentations” by Wyndham sales reps in order to convert them to a “new club”?
This may be just speculation but after looking over the reports and the CLC letter, it is being portrayed as the “best thing since sliced bread”, and with timeshare there is always an ulterior motive.
Inside Timeshare would like to know what you think of this latest development, please leave a comment.
Wall Street Journal
CLC World Announcement