Diamond Resorts International: Share Price Falling.

On the 22nd January 2016 The New York Times ( by Gretchen Morgenson) published an article about Diamond Resorts International. Following this article the Share Price plummeted by around 15% on the New York Stock Exchange. So what prompted this plunge?

 

The article highlighted the high pressure sales tactics that Diamond sales staff employ at their sales presentations. A lady called Mrs Mary Ann Gutierrez aged 77, who had been an owner at Lake Tahoe California for around 25 years, visited one of the timeshare units she owns. While checking in she was given a $100 gift voucher to attend a presentation. She was then subjected to 5 hours of hard sell. Before this happened she had to fill out various forms including her credit card details.

 

The pressure she felt was enormous, but she did not give in, eventually the sales staff gave up trying. The next shock came a little later, a Diamond representative gave her a voided credit card voucher for $4,840. This sum had been deducted from her card without her permission, the Diamond sales staff felt that confident she would purchase, they put the transaction through before the end of the meeting.

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This was not the only case The New York Times Highlighted. (See link below)

 

http://www.nytimes.com/2016/01/24/business/diamond-resorts-accused-of-using-hard-sell-to-push-time-shares.html?_r=0

 

The Consumer Financial Protection Bureau, is looking very closely at the timeshare industry in the US, and many are calling for tighter regulation and controls. It may be that as in Europe self regulation does not work. Is it time for outside control of this industry?

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What is a Flybuy?

Have you had a call offering a cheap holiday at a quality resort?

Did it sound tempting?

Did you think it was too good to be true?

Was it one you found on the internet?
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The chances are it was a promotional holiday run by lead generating companies. These are what are known as “Flybuys”. The whole point is to provide another company such as a holiday club or timeshare with potential customers.

 

In order to qualify for this amazing offer you have to meet certain criteria, be between certain ages, have full time employment, have a certain income and also be either married at least 3 years or been a couple for this time.

 

The terms and conditions which if you actually read them are rather interesting. I have read three from different sites and they are worded almost the same, as if it is the same person writing them. As many of these companies are linked this may be true. Failure to comply with any of these terms and condition could result in the loss of the accommodation or incur severe charges.

 

Another condition is that you must attend a some kind of meeting. Obviously a “Sales Presentation”. Kate Palmer of the Telegraph did a piece about this in March 2015. (see link below).

 

http://www.telegraph.co.uk/finance/personalfinance/money-saving-tips/11496625/Return-of-the-timeshare-The-bargain-holiday-where-you-cant-leave-the-hotel.html

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These holiday offers are nothing new, Timelinx used this offer with calls to owners of timeshare, offering Bonus Weeks. Once the offer had been taken the unsuspecting owners were then pitched for the DWVC Club, with them taking the timeshare off their hands and issued with the Cashback Certificate. We all know what happened next. The cashback certificate was worthless, you then found out a few years later on receiving a maintenance bill that the timeshare was never transferred. those  great deals you were shown were never there as the small print said “Subject to availability”.

 

The other company using this idea was Club Class, they used the same tactics of Cashback  great discounts and being rid of your Timeshare.

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