It would now appear that the company Kwikchex have themselves been subject to a ruling by the Advertising Standards Authority. The TCA published a piece today 23/3/16 that the ASA ruled that the term “World Leading” was not factually correct. They were ordered to revise it.
They now use the term “World Renowned”. I don´t know about you, but does it not sound very similar? As I stated in the post dated 17th March, how can a company no one had heard of, running for only 6 years claim to have such a Global reputation?
Surely they are trying it on with the ASA, and still trying to claim this crusading status. Maybe another complaint to the ASA is in order, I leave it to you the reader to decide.
Thanks to the TCA for bringing this to our attention.