It’s that time again, another Friday Letter From America, this particular article has been submitted by Dr. Jeffrey Taylor, it really does shed some light on the Diamond Clarity Programme.
An Almost Nightmare on Timeshare Street
A Diamond CLARITY™ Experience
By Dr. Jeffrey Taylor
Introduction Irene Parker
June 2, 2017
First the good news: CLARITY™ worked! Diamond’s CLARITY™ program was launched after Arizona Attorney General Mark Brnovich issued an “Assurance of Discontinuance” having received hundreds of complaints filed by Diamond members who either lived in Arizona or purchased in Arizona.
Inside Timeshare previously reported on an instance in Sedona Arizona when a few sales agents must not have gotten the memo about CLARITY™. Diamond did reach out to those members and resolved the dispute.
Today we are grateful to report an example of how CLARITY™ is supposed to work and did work. Unfortunately, the Taylors previously purchased two 50,000 vacation point packages they allege were sold by similar deceptive tactics spending approximately $150,000 per package. The Taylors hope Diamond will help them resolve the prior purchases applying the same principles of accountability, transparency and RESPECT for the customer.
Inside Timeshare is grateful to Jeffrey and Debra Taylor for coming forward to explain why timeshare is an industry in need of reform. Diamond Resorts is certainly not the only timeshare company under scrutiny. The Taylor’s story is long, but tangled webs often are.
Today’s timeshare story comes from Diamond’s Virginia sales center. Inside Timeshare has received several additional complaints from the same Virginia sales center, including the most recent report written by Marjorie Menacker.
Timeshare Buyers Beware – A Lesson
By Jeffrey Taylor, PhD
My wife Debra and I were original Sunterra owners. Convinced we had to become Diamond points owners after Diamond acquired Sunterra, we gave up our deeded weeks and purchased enough points to become Platinum loyalty level members. We had been having problems with availability and were assured becoming a part of the official Diamond program would resolve the issue. However, after upgrading to Platinum in 2013, we still had problems with availability.
Twice we were convinced we had to purchase additional points and did purchase two 50,000 point packages. We would have purchased a third based on tall tales, but thanks to CLARITY™, the deception was stopped. CLARITY™ kept us from making a third mistake. We are sharing our story hoping others will come forward as Diamond needs to know about the harm being done to families like ours.
How CLARITY™ worked
Our meeting took place at a Diamond Sales Center in Williamsburg, Virginia in 2017. We were having serious issues with Diamond’s program and wanted to meet with a vacation counselor. After signing a contract to buy more points, we met with a Diamond Quality Assurance person named Rick who went over the new CLARITY™ forms with us. In doing so, we realized we almost succumbed to what we feel is deception a third time. Rick asked us to write a letter.
Thank you again for the professional way in which you handled the horrible misrepresentation that happened during our owners update yesterday. My wife and I were so upset that it was difficult to put our thoughts together in your office. We have never had a business transaction where things were not only misrepresented, but outright lies were told.
My family has been a member of Diamond for almost 27 years. We have 150,000 points. Our sole purpose in coming to Williamsburg was to have an owners update. We were specifically interested in the ways that we might sell Diamond points and see if there were ways to offset the cost of maintenance costs. We made it clear we had no interest in purchasing new points.
We met with Geoffrey Cash for over six hours. After going over a number of routine items, Geoff got to the point of explaining some “New” programs that were instituted at Diamond on Apollo’s recommendation. He made it clear that Apollo was advising Diamond, making sweeping changes to improve Diamond’s customer satisfaction. He then started a three hour conversation on a “new” program of maintenance fee offsets. The story we got was that Apollo thought that the value of Diamond points was undervalued, but that now Platinum members could use a 30 cent per point value to pay maintenance fees. Geoff did indicate that the going rate for fees was at 4 cents a point, but that platinum members had this new program. We were told that we could use ANY amount of unused points in November and a check would be cut to pay the maintenance fees. I took Geoff’s calculator and multiplied 100,000 by 0.3 and said, “So if we had 100,000 points left over in November, we could get a $30,000 check to pay fees with”. He said this was correct.
But in being totally honest with us, Geoff indicated there was a “catch”. Apollo could only do this for Platinum members who had a minimum of 100,000 points, but 100,000 of our 150,000 points were “deeded” and another 50,000 were in the Diamond trust. To qualify for this program we would need a total of 100,000 “trust” points. Geoff flatly stated that to be a “full platinum benefits member” we need to purchase 50,000 additional “trust” points in order to benefit from the maintenance fee program. We were shown two pieces of paper with 10 and 20 year projections of the maintenance fee cost now as opposed to the reduced costs over the same time periods if we purchased the additional points. The reduction amounted to about half the fee costs, from $380,000 for 10 years to about $180,000 in the new program.
We rejected a quote for 50,000 points. They came back with a 25,000 point quote. Finally we were presented a quote for 10,000 points and told our “equity” would cover the missing 40,000 points. Geoff went into a detailed written analysis of how the total cost of the 10,000 points over 10 years would be paid for by the maintenance points offset savings. The only reason we purchased the 10,000 new points was to gain access to the maintenance fee offset. We have zero need to purchase additional vacation points. Geoff acknowledged that he understood.
The paperwork that Geoff used to explain and justify getting these new points we found out later were shredded. Why were the sales related handwritten documents destroyed rather than presented to the buyer? We have no proof of what we were told. Geoff told us twice that we should not be concerned if the “finance guy” did not know about the deals we were offered. He said finance people were several months “behind” the sales promotions.
Thankfully Rick, you caught this and prevented us from making a big mistake based on serious misrepresentations.
It appears most of the information we received is seriously incorrect. Debra called the Platinum number this afternoon and tried to verify several key points. Almost everything was not in agreement with what Geoff told us, and the written guides Geoff gave us contradict what he verbally told us. At best this is unprofessional, at worst it’s fraud.
Thank you again for the professional treatment that you demonstrated with us.
Dr. Jeffrey L. Taylor and Debra C, Taylor
Why we purchased two 50,000 point packages for $150,000 each
Thanks to CLARITY™ the 2017 upsell was cancelled, but the 50,000 points we purchased in Williamsburg in 2016 and 50,000 points purchased in Hawaii in 2014 at Ka’anapali were sold employing the same level of outlandish claims.
The Hawaii Up-Sell
In 2013 we were Platinum members. Availability had not improved. We went to Hawaii in 2014. Here we were told that booking priority came from the DRI collection. We were told the Hawaii collection was the DRI flagship “Premier” collection and being in this collection would solve all our availability problems. We had to purchase another 50,000 points in order to transfer our 50,000 US collection points into the Hawaii collection.
This was the first time we heard about the 30 cent per point maintenance fee reimbursement program (we know now does not exist), said to be part of the new Diamond level above Platinum.
We were also told that “renting” the weeks around Christmas in Hawaii would generate more than enough money to cover the yearly maintenance fees and was routinely done by members. When we expressed concern over how complicated this seemed, the salesman said he could help advertise the rental.
The CLARITY™ forms were not available at this time but the policies are the same: I may not engage in any commercial rental activities to rent our Points for cash through online or print advertising to the general public and understand that my membership may be suspended or terminated if I do.
Now we owned a total of 100,000 points but availability did not improve.
The Williamsburg Virginia Up-Sell
We went to Williamsburg for our anniversary in March of 2016 to get some answers. When we arrived we were immediately singled out as “premier double platinum members” and were assigned to their best representative, Brandi.
They explained that Brandi was based at the Polo Club in Las Vegas and was visiting the Williamsburg center to train everyone on the latest DRI offerings. She claimed to have helped develop many of Diamond’s policies.
Brandi said she would get to the root of our problems. We had Brandi go on her computer and log into our account to try and make reservations. Sure enough, there was no availability. She seemed perplexed. In checking our account Brandi was “horrified” to find that there was key information missing from our account that would help in booking resorts. After about an hour she said she knew what the problems were and, unfortunately, there was not an easy fix.
Brandi said the Hawaii Collection points only gave us booking priority in Hawaii. She said our current status in the Hawaii collections was essentially useless in booking US collection resorts. No one in Hawaii told us this fact. In addition, there was still an issue with the original grandfathered points that were not “real” DRI points. Our understanding was that the Williamsburg and Hawaii collection purchases resolved these problems and gave us priority in booking at all DRI resorts. She stated absolutely not. This was devastating news. We had points that were worthless unless we went to Hawaii every year or “rented” points.
Irina Allen has had her 139,000 Diamond points suspended, accused of renting her points. She owns Hawaii points and disputes Brandi’s verdict. “The Taylors could have used Hawaii points to book on the US Mainland as they would only lose the 13 month reservation priority. They could make reservations in any of the US Collection resorts up to 10 months in advance.”
“But gosh,” said Brandi, “You seem like such nice people.” Brandi said she was going to see if she could help because we were so upset. The answer from management was to buy another 50,000 points in the US collection so we could convert the other 100,000 points to the US collection. DRI was going to allow us to do this with only a 50,000 point purchase as opposed to 100,000 points if we did the deal that day. Our choice was leaving with 100,000 useless points or taking the 50,000 point purchase for 150,000 US points total.
We made several points clear to Brandi. We could not afford the maintenance fees over time on 150,000 points and we could not use that many points in a year.
I asked if DRI bought back points or if we could sell them. Brandi indicated that DRI did indeed buy points back. She said the market value of DRI points was $10 a point at that time and going to $12 or more in the future. Since they were selling us the 50,000 points at a huge discount of $3 a point, we could easily sell them on the open market for $3. However, if we were going to sell that low, DRI would most likely buy the points back at the price we paid for them. To prevent people from buying and dumping points, we would need to wait two years before DRI would buy them back or we could sell them.
Note from CLARITY™: Diamond does not offer a buyback program and makes no representation regarding tax deductions, refinancing, or that there will be a secondary market for the sale of Points. Points do not typically appreciate in value.
As far as too many points, Brandi told us about points being just like money and we could get rental cars, cruises, hotels, and travel tours for 30 cents a point in 2017. The same amount per point would be true for maintenance fees. When we pointed out that we could not find this on DRI’s web page, Brandi said the 30 cent deal would be in the 2017 handbook. She knew all of this because she was part of the Polo Club management team who were developing the policies.
Note from CLARITY™ form: Redeeming Points for reimbursement of travel services does not provide the best monetary value for my Points and is typically no lower in cost than spending cash for the same arrangements.
That brings us up to February 2017 in Williamsburg seeking answers because very little that Brandi told us came to pass. Geoff spun six hours of dialog, again telling us our points were not “real” platinum points and we need to buy more. That triggered the investigation and the complaint we sent Rick.
All Diamond members hope CLARITY™ does indeed mark a new beginning. If what the Taylors said they were told is true, it meets the FBI definition of White Collar Crime which is “deceit, concealment, violation of trust and bait and switch.”
Inside Timeshare has been receiving a number of complaints from Diamond members with very similar, and in some cases, identical complaints from highly educated professional people. It’s getting harder and harder to accept that the Taylors and all those featured in our articles are making up allegations.
Dr. Jeffrey Taylor worked 30 years for Perkin Elmer in sales and sales training. Debra worked as a Special Education teacher until their special needs grandchildren required their support.
The Taylors found Inside Timeshare by finding our member sponsored Diamond Advocacy Group launched February 2017, now up to 300 Facebook members.
We seek to provide Diamond Resort members a way to proactively address membership concerns; to advocate for timeshare reform; to obtain greater disclosure from the company; to advocate for a viable secondary market; and to educate prospective buyers.
Here are other Inside Timeshare “Nightmare on Timeshare Street” articles
By Neina Orrillo
By David Franks
Barclaycard and Member stories
By Marjorie Menacker
By Eron Grant
By Nancy Callahan
A Filipino Family
By Laurie Sabbagh
A Military Family
Wyndham Trish Williams $20 Million Whistleblower Jury Award
The Peasant of Venice and the Queen of Versailles
Thanks to Dr Jeffrey Taylor for his excellent views also to Irene who is coordinating the articles from the other side of the great lake. So all that remains is to wish you all a very good weekend.